The Italian Data Protection Authority was created as the result of an effort by European nations to establish a standard for the protection of personal information provided by users of web-based services that request personal data in order to furnish the goods or services sought by the user. Rome-TourGuide.com wants its users to know that it complies with Italian laws related to the protection of personal data collected by websites. What follows is an explanation of what we collect, how we use it and your rights regarding such data collection.
INFORMATION COLLECTED BY US
Rome-TourGuide.com collects information from you when you register, place an order or complete a form on a website controlled by us. Although you may visit our site without providing us with any personal information, the data we might collect from you when you register or place an order might include the following:
• Email address
• Mailing address
• Telephone number(s)
• Credit card information, including account number
If you finalize a purchase on your website, we might collect anonymous tracking information that we use for recording the transaction and for accounting purposes. Such information might be used by us for advertising, cost-per-click programs or for determining currency conversion.
WHAT WE DO WITH THE INFORMATION WE COLLECT
The email address that you give us may be used to send you periodic updates and information about the order you placed with us. We might also use it from time to time to send you information about new products or services, promotions or other marketing information related to Rome-TourGuide.com services and products.
The personal data we collect may be used by us for any of the following purposes:
• Helping us respond to your personal needs by personalizing the services we provide to you
• Improving our website
• Improving the customer service experience of our guests
• Processing transactions
Rome-TourGuide.com does not sell, exchange or transfer personal information collected from you without your permission unless it is being used strictly to enable the delivery of products or services purchased from us by you or for the operation of our website or business. This sharing of information is limited only to trusted third parties who must agree to keep such information strictly confidential.
We may release information gathered by us through your use of our website, but only under the following circumstances:
• When complying with the law
• When enforcing our website policies
• When necessary to protect our rights or the rights of others
• When necessary for the protection and safety of property or individuals
During the finalization of your order, we may track and log your click history. This conversion data compares your browsing history and keyword usage at our website to the sales data in order to provide us with the effectiveness of our website content.
This collected information is anonymous and is not shared with other companies or individuals outside of Rome-TourGuide.com. The information is used by us to improve our Internet advertising programs and determine ways to enhance our sales methods.
STEPS WE TAKE TO PROTECT YOUR PERSONAL INFORMATION
Any sensitive information, such as credit card information or other personal information, is transmitted using secure server technology. We take additional steps to protect the integrity of the information you provide to us by encrypting it before it is added to our payment gateway database. Once encrypted, access to the data is limited only to authorized personnel to further protect its confidentiality.
Once a transaction is completed, private information collected from you is removed from our servers. We do not store credit card information, social security numbers or financial information after the transaction.
COOKIES SERVE A PURPOSE, SO WE DO USE THEM
We use cookies to enhance your visit to our website. Cookies are messages that our website passes on to your computer’s hard drive where they are stored as small files. When you jump from one page to another on our website, the cookies allow our server to recognize the browser you are using and bring you to the page you requested.
Cookies also enable our system to recall and process your shopping cart items. Cookies can only be ready by the website that initially created them, so the cookies we use cannot be read by other websites. Cookies cannot be used to gather personal information. They can only give us information that you authorize based upon the choices you make during your visit to our website.
The purpose of our use of cookies is to collect information about how you moved about our website during your visit. We may use third-party vendors, such as Google, to analyze this information in order to determine the best way to distribute our advertising. If you wish to opt out of having this information analyzed by Google, you may do so by going to the ad preferences manager and to the analytics for display advertisers, both of which are at Google, and following the instructions.
You may disable cookies through your browser’s settings, but if you do so, it may result problems using some of the services available on our website. You can also have your computer alert you when a cookie is sent. Even if you disable cookies on your computer, you may place orders by calling customer service.
THIRD-PARTY PRODUCTS AND LINKS
We may offer you products or services from third-parties. If you access the websites of those third-party vendors, Rome-TourGuide.com.com can assume no responsibility for the content, activities or privacy policies of those other sites. In the unlikely event that you have an experience with a third-party vendor that you contacted as a result an offer from us, your feedback about those sites would be appreciated.
CHANGES AND CONSENT TO OUR PRIVACY POLICY
Changes to this privacy policy may occur from time to time. If they do, we will post them on our website and send you an email notification of the changes. Use of our website shall be deemed your consent to our privacy policy in place at the time of your